PRIVACY POLICY

Aesthetic Marketing | aestheticmarketing.net

Effective Date: June 1, 2025 | Last Updated: June 1, 2025

1. Introduction

Aesthetic Marketing (“Aesthetic Marketing,” “we,” “us,” or “our”) is a digital marketing agency headquartered at 7272 E Indian School Road, Suite 540, Scottsdale, Arizona 85251. We provide digital marketing, search engine optimization, paid advertising management, social media management, website design and development, hosting and site management, content creation, and related services exclusively to aesthetic and medical beauty practices throughout the United States.

This Privacy Policy explains how Aesthetics Marketing collects, uses, discloses, and protects information about individuals who visit our website at aestheticmarketing.net (the “Site”), submit inquiries through our contact forms, engage with our marketing communications, or enter into service agreements with us as clients.

By using our Site or engaging our services, you agree to the terms of this Privacy Policy. If you do not agree with this Policy, please do not use our Site or submit information to us.

This Privacy Policy does not govern the collection or use of patient information by the aesthetic and medical practices we serve as clients. Those practices are independently responsible for their own patient privacy policies and HIPAA compliance obligations.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

Submit a contact or inquiry form. When you complete the contact form on our Site, we collect your name, email address, phone number (if provided), practice name, practice type, geographic location, and the content of your message or inquiry.

Schedule a discovery call or consultation. When you book a call through our scheduling system, we collect your name, email address, phone number, practice details, and your preferred call time.

Become a client. When you enter into a service agreement with Aesthetic Marketing, we collect your name, business name and address, contact information, billing information, and any practice-specific information you provide to enable us to perform the services described in your agreement.

Subscribe to our email communications. When you subscribe to our newsletter, marketing updates, or educational email content, we collect your name and email address.

Communicate with us by email or phone. We may retain records of email correspondence and, where permitted by applicable law, notes from telephone conversations with prospective or current clients.

2.2 Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical information through cookies, web beacons, pixels, and similar tracking technologies, including:

  • Your IP address and approximate geographic location
  • Browser type, version, and operating system
  • Device type and screen resolution
  • Pages visited on our Site, time spent on each page, and navigation paths
  • Referring website or search query that directed you to our Site
  • Date and time of your visit
  • Links clicked within our Site

This information is collected to analyze Site traffic and usage patterns, improve Site functionality and user experience, understand how prospective clients discover and interact with our Site, and measure the effectiveness of our marketing activities.

2.3 Information from Third-Party Sources

We may receive information about you from third-party sources, including:

Google Analytics and Google Ads. We use Google Analytics to analyze Site traffic and Google Ads to manage and measure paid advertising. These services collect information governed by Google’s Privacy Policy.

Social media platforms. If you interact with Aesthetic Marketing content on Instagram, Facebook, LinkedIn, or TikTok, those platforms may provide us with information about that interaction governed by their respective privacy policies.

Third-party scheduling platforms. If we use a third-party calendar or scheduling system to manage discovery call bookings, that platform may collect information governed by its own privacy policy.

3. How We Use Your Information

Aesthetic Marketing uses the information we collect for the following purposes:

To respond to your inquiries. When you contact us through our Site, by email, or by phone, we use your contact information to respond to your inquiry, answer your questions, and provide the information you have requested.

To schedule and conduct discovery calls and consultations. We use your contact and practice information to prepare for, schedule, and conduct the discovery calls and strategy sessions you request.

To provide our services to clients. We use information provided by clients to deliver the digital marketing, SEO, paid advertising, social media management, website, content, and related services described in each client’s service agreement.

To communicate with clients about their engagements. We use client contact information to deliver weekly performance snapshots, monthly performance reports, strategy recommendations, billing communications, and other engagement-related correspondence.

To send marketing and educational communications. With your consent where required by law, we use your email address to send newsletters, industry updates, marketing tips, case studies, and promotional content about Aesthetic Marketing’s services. You may unsubscribe from these communications at any time using the unsubscribe link in any email or by contacting us directly.

To improve our Site and services. We use automatically collected usage data to understand how visitors navigate our Site, identify areas for improvement, and optimize our content and service offerings.

To measure the performance of our marketing activities. We use tracking technologies and analytics platforms to evaluate the effectiveness of our own marketing campaigns, including paid search advertising, social media advertising, and email marketing.

To comply with legal obligations. We may use or retain your information as required to comply with applicable laws, regulations, legal processes, or governmental requests.

To protect our legal rights and interests. We may use your information to enforce our Terms of Service, protect against fraud or security threats, and defend or pursue legal claims where necessary.

4. Cookies and Tracking Technologies

4.1 What Cookies We Use

Our Site uses the following categories of cookies and tracking technologies:

Strictly necessary cookies. These cookies are required for the Site to function and cannot be disabled. They include cookies that enable form submissions, session management, and basic site security.

Analytics cookies. We use Google Analytics cookies to collect information about how visitors use our Site — which pages are visited most, how long visitors stay, and what actions they take. This information is aggregated and anonymized and does not identify individual visitors. Analytics cookies remain active for up to 24 months.

Marketing and advertising cookies. We use Google Ads conversion tracking cookies and Meta Pixel to measure the effectiveness of our paid advertising campaigns and to enable retargeting of Site visitors. These cookies collect information about your visits to our Site and may combine that information with data held by those platforms about your activity on other websites.

Functionality cookies. These cookies remember your preferences — such as your preferred language or region — to improve your experience on return visits.

4.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only certain types, or delete cookies that have already been placed on your device. Note that disabling certain cookies may affect the functionality of our Site.

You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. You may opt out of interest-based advertising by Google through Google’s Ad Settings at adssettings.google.com. You may opt out of Meta’s use of your data for advertising through Meta’s Ad Preferences center.

5. How We Share Your Information

Aesthetic Marketing does not sell your personal information to third parties. We do not rent, trade, or share your personal information with third parties for their own marketing purposes.

We share your information only in the following limited circumstances:

With service providers who assist our operations. We share information with third-party vendors who provide services on our behalf — including website hosting, email delivery platforms, scheduling software, analytics platforms, payment processing, and customer relationship management software. These vendors are contractually required to use your information only to provide the services we have engaged them for and to maintain the confidentiality and security of that information.

With Google and Meta for advertising measurement. We share anonymized or hashed data with Google and Meta to measure the performance of our paid advertising campaigns and to enable advertising audience matching where you have not opted out of such tracking.

With professional advisors. We may share information with our attorneys, accountants, and insurance providers where necessary in the course of legal or financial matters.

In connection with a business transaction. If Aesthetic Marketing is involved in a merger, acquisition, asset sale, or other business reorganization, your information may be transferred as part of that transaction. We will notify you of any such transfer and any changes to this Privacy Policy that result from it.

When required by law. We may disclose your information in response to a valid legal requirement — including a court order, subpoena, or governmental request — or when we believe disclosure is necessary to protect the rights, property, or safety of Aesthetic Marketing, our clients, or others.

6. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes described in this Privacy Policy, including:

Inquiry and pre-client information is retained for up to 24 months from the date of last contact, after which it is deleted or anonymized unless you have entered into a client relationship with us.

Client information is retained for the duration of the service agreement and for a period of seven years following the end of the engagement, in accordance with standard business record-keeping requirements and applicable legal obligations.

Email marketing subscriber information is retained until you unsubscribe or request deletion of your information.

Automatically collected analytics data is retained in Google Analytics for up to 24 months in accordance with our Analytics configuration.

You may request deletion of your personal information at any time by contacting us at the address provided in Section 10. We will honor deletion requests to the extent not superseded by our legal obligations to retain certain records.

7. Your Privacy Rights

7.1 California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with the following rights with respect to your personal information:

The right to know. You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the business purposes for which it was collected, the categories of third parties with whom it is shared, and the specific pieces of personal information we hold about you.

The right to delete. You have the right to request that we delete your personal information, subject to certain exceptions where retention is required by law or necessary for specific permitted purposes.

The right to correct. You have the right to request that we correct inaccurate personal information we hold about you.

The right to opt out of sale or sharing. Aesthetic Marketing does not sell your personal information. We do not share your personal information with third parties for cross-context behavioral advertising purposes without your consent, except as described in Section 5 with respect to advertising measurement platforms where you have not opted out.

The right to limit use of sensitive personal information. We do not collect or use sensitive personal information beyond what is necessary for the business purposes described in this Policy.

The right to non-discrimination. We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide you with a different quality of service because you exercised a privacy right.

To exercise any of these rights, please submit a request using the contact information in Section 10. We will verify your identity before processing your request and respond within 45 days as required by the CCPA, with the option to extend that period by an additional 45 days where necessary.

7.2 European and UK Residents — GDPR Rights

Although Aesthetic Marketing’s services are directed at US-based aesthetic practices, if you are located in the European Economic Area or the United Kingdom and interact with our Site, you may have the following rights under the General Data Protection Regulation (GDPR) or UK GDPR:

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure (“right to be forgotten”)
  • The right to restriction of processing
  • The right to data portability
  • The right to object to processing based on legitimate interests
  • The right to withdraw consent where processing is based on consent

To exercise any of these rights, contact us at the information provided in Section 10.

7.3 All Users — General Rights

Regardless of your location, you have the right to:

Unsubscribe from marketing emails at any time using the unsubscribe link in any email we send or by contacting us directly.

Request access to your information by contacting us at the information provided in Section 10.

Request correction of inaccurate information by contacting us directly.

8. Data Security

Aesthetic Marketing implements reasonable and appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:

  • SSL/TLS encryption for all data transmitted through our Site
  • Access controls limiting staff access to personal information on a need-to-know basis
  • Secure, encrypted storage of personal data held in our systems
  • Regular security assessments of our technical infrastructure
  • Contractual data security requirements imposed on third-party service providers who handle personal information on our behalf

Despite these measures, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information and encourage you to take appropriate steps to protect your personal information, including using strong passwords and being cautious about the information you share online.

If we become aware of a data security breach that affects your personal information, we will notify you in accordance with applicable law.

9. Third-Party Links

Our Site may contain links to third-party websites, scheduling platforms, social media profiles, and other external resources. This Privacy Policy applies only to our Site and our services. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit through links on our Site.

10. Contact Information for Privacy Requests

To exercise any of your privacy rights, submit a data access or deletion request, ask questions about this Privacy Policy, or report a privacy concern, contact us by any of the following methods:

Email: hello@aestheticmarketing.net

Mail: Aesthetic Marketing Attn: Privacy 7272 E Indian School Road, Suite 540 Scottsdale, Arizona 85251

Phone: (480) 555-0192 Monday – Friday, 8:00am – 6:00pm MST

We will acknowledge your request within 5 business days and respond fully within the timeframe required by applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where appropriate, provide additional notice — such as a banner on our Site or a notification to subscribers — of the nature of the change.

We encourage you to review this Privacy Policy periodically. Your continued use of our Site or our services following any update constitutes your acceptance of the revised Policy.

TERMS OF SERVICE

Aesthetic Marketing | aestheticmarketing.net

Effective Date: June 1, 2025 | Last Updated: June 1, 2025

1. Agreement to Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you and Aesthetic Marketing (“Aesthetic Marketing,” “we,” “us,” or “our”), a digital marketing agency headquartered at 7272 E Indian School Road, Suite 540, Scottsdale, Arizona 85251.

By accessing or using the Aesthetic Marketing website at aestheticmarketing.net (the “Site”), submitting an inquiry, scheduling a discovery call, or engaging our services, you agree to be bound by these Terms. If you do not agree to these Terms, do not use our Site or engage our services.

These Terms apply to all visitors to the Site and to all clients who enter into service agreements with Aesthetic Marketing. Where a signed service agreement exists between Aesthetic Marketing and a client, the terms of that agreement govern the service relationship. These Terms apply to Site use and to matters not specifically addressed in a signed service agreement.

2. Description of Services

Aesthetic Marketing provides digital marketing services exclusively to aesthetic and medical beauty practices, including but not limited to:

  • Search engine optimization (SEO) for aesthetic and medical practices
  • Google Ads and pay-per-click advertising management
  • Social media management and content creation
  • Website design, development, and technical build
  • Website hosting and ongoing site management
  • Medical content creation and copywriting
  • Reputation management and review strategy
  • Patient retention and email marketing programs
  • Local Google Maps and Google Business Profile management
  • Practice growth consulting and digital strategy

The specific services provided to any client, the scope of those services, the deliverables, the timeline, the fees, and the terms governing the service relationship are set forth in the individual service agreement executed between Aesthetic Marketing and each client.

3. Site Use and Acceptable Use

3.1 Permitted Use

You may access and use our Site for the purpose of learning about Aesthetic Marketing’s services, submitting inquiries, scheduling discovery calls, and accessing publicly available content we publish. You must be at least 18 years of age to use our Site or engage our services.

3.2 Prohibited Conduct

You agree that you will not:

  • Use our Site for any unlawful purpose or in violation of any applicable law or regulation
  • Attempt to gain unauthorized access to any portion of our Site, our servers, or any systems connected to our Site
  • Introduce viruses, malware, or other harmful code to our Site or systems
  • Scrape, copy, or reproduce any content from our Site without our express written permission
  • Impersonate Aesthetic Marketing or any of our team members or misrepresent your affiliation with any person or entity
  • Use our Site in any manner that could damage, disable, overburden, or impair its functionality
  • Use automated tools, bots, or scripts to access or interact with our Site without our express written permission
  • Reverse engineer, decompile, or attempt to extract the source code of any software component of our Site

4. Intellectual Property

4.1 Aesthetic Marketing’s Intellectual Property

All content on the Aesthetic Marketing Site — including text, graphics, logos, images, case studies, service descriptions, blog articles, design elements, and the overall appearance and arrangement of the Site — is the property of Aesthetic Marketing or its content suppliers and is protected by United States and international copyright, trademark, and other intellectual property laws.

You may not reproduce, distribute, modify, create derivative works from, publicly display, publicly perform, republish, download, store, or transmit any material from our Site without our prior written consent, except that you may print or download a reasonable number of pages from the Site for your own personal, non-commercial reference.

4.2 Client-Owned Content

Content produced by Aesthetic Marketing specifically for a client under a service agreement — including website copy, blog articles, social media content, ad creative, and other deliverables — becomes the property of the client upon receipt of full payment for the services under which it was produced, unless otherwise specified in the applicable service agreement.

Aesthetic Marketing retains the right to reference client work in our portfolio, case studies, and marketing materials unless a client has specifically requested confidentiality in their service agreement.

4.3 Trademarks

“Aesthetic Marketing” and related logos and service names are trademarks of Aesthetic Marketing. You may not use our trademarks without our prior written consent. Nothing in these Terms grants you any right to use our trademarks, trade names, or other brand elements.

5. Disclaimers

5.1 No Guarantee of Specific Results

Aesthetic Marketing provides digital marketing services with the goal of improving our clients’ patient acquisition, online visibility, and digital presence. However, we do not and cannot guarantee specific results — including specific keyword rankings, specific traffic volumes, specific numbers of patient inquiries or consultation bookings, or specific revenue outcomes — from any of our services.

Digital marketing results are influenced by many factors outside our control, including search engine algorithm changes, competitor activity, market conditions, practice-specific conversion rates, and the quality of the practice’s patient experience. We provide honest, data-supported projections based on our experience and our analysis of each client’s market — but those projections are estimates, not guarantees.

5.2 Site Content Accuracy

The content on our Site is provided for informational purposes only. While we make reasonable efforts to ensure the accuracy and currency of the information we publish, we make no representations or warranties — express or implied — about the completeness, accuracy, reliability, suitability, or availability of any information on the Site. Any reliance you place on information from our Site is at your own risk.

5.3 Third-Party Platforms

Our services involve the use of third-party platforms — including Google, Meta, TikTok, WordPress, and others — whose policies, algorithms, and terms of service are outside our control and subject to change without notice. Aesthetic Marketing is not responsible for changes made by third-party platforms that affect the performance of our services, the ranking of client websites, the delivery of client advertising, or the availability of any platform feature we use on behalf of clients.

5.4 Site Availability

We do not warrant that our Site will be available at all times, error-free, or free of viruses or other harmful components. We reserve the right to modify, suspend, or discontinue any portion of our Site at any time without notice.

6. Limitation of Liability

To the fullest extent permitted by applicable law, Aesthetic Marketing and its officers, directors, employees, agents, and contractors shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including loss of profits, loss of revenue, loss of data, loss of business opportunity, or loss of goodwill — arising out of or related to your use of our Site or our services, even if we have been advised of the possibility of such damages.

To the fullest extent permitted by applicable law, Aesthetic Marketing’s total cumulative liability to any client for all claims arising out of or related to a service agreement shall not exceed the total fees paid by that client to Aesthetic Marketing in the three months immediately preceding the event giving rise to the claim.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded under applicable law.

7. Indemnification

You agree to indemnify, defend, and hold harmless Aesthetic Marketing and its officers, directors, employees, agents, and contractors from and against any claims, liabilities, damages, losses, costs, and expenses — including reasonable attorneys’ fees — arising out of or related to:

  • Your use of our Site in violation of these Terms
  • Your violation of any applicable law or regulation
  • Any content you provide to Aesthetic Marketing that infringes the intellectual property rights or other rights of any third party
  • Any misrepresentation you make to Aesthetic Marketing regarding your practice, your authority to enter into a service agreement, or any other material matter

8. Client Responsibilities

Clients who engage Aesthetic Marketing for services agree to fulfill the following responsibilities, which are necessary for Aesthetic Marketing to perform effectively:

Timely review and approval. Clients agree to review and respond to content calendars, ad creative, website pages, written content, and strategy recommendations within the timeframes specified in the applicable service agreement. Delays in client review and approval may affect campaign timelines, content publishing schedules, and overall program performance, for which Aesthetic Marketing is not responsible.

Accurate information. Clients agree to provide accurate, complete, and current information about their practice, their services, their patient population, their competitive market, and any other information relevant to the services being performed. Aesthetic Marketing is not responsible for service performance issues arising from inaccurate or incomplete information provided by the client.

Platform access. Clients agree to provide Aesthetic Marketing with the access credentials, administrative permissions, and platform access necessary to perform the agreed services, including access to website backends, Google accounts, Meta Business accounts, and any other platforms relevant to the engagement. Aesthetic Marketing will maintain the confidentiality of all access credentials provided.

Patient consent compliance. Clients are independently responsible for obtaining all necessary patient consents before providing Aesthetic Marketing with any patient photography, video, or testimonial content for use in marketing materials. Aesthetic Marketing assumes no responsibility for the client’s compliance with applicable patient consent requirements.

HIPAA compliance. Aesthetic Marketing is a marketing agency and is not a HIPAA Covered Entity or Business Associate in relation to our clients’ patient populations. Clients are independently responsible for their own HIPAA compliance obligations. Aesthetic Marketing does not access, receive, or process individually identifiable protected health information (PHI) in the course of our marketing services. If any service engagement requires Aesthetic Marketing to access PHI, a separate Business Associate Agreement will be executed prior to that access.

Regulatory compliance. Clients are independently responsible for ensuring that the services they offer are properly licensed, that their providers hold appropriate credentials, and that their marketing content complies with all applicable federal, state, and professional regulations governing the advertising of medical and aesthetic services in their jurisdiction.

9. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of Arizona, without regard to its conflict of law provisions.

Any dispute, claim, or controversy arising out of or relating to these Terms or to Aesthetic Marketing’s services that cannot be resolved through good-faith negotiation between the parties shall be submitted to binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The arbitration shall take place in Maricopa County, Arizona. The decision of the arbitrator shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the unauthorized use or disclosure of intellectual property or confidential information.

You agree that any claims against Aesthetic Marketing must be brought individually and not as part of any class action, class arbitration, or representative proceeding.

10. Termination

10.1 Site Access

We reserve the right to terminate or restrict your access to our Site at any time, without notice, for any reason — including if we believe you have violated these Terms or applicable law.

10.2 Service Agreements

The termination provisions applicable to client service agreements are set forth in each individual service agreement. In general, after the completion of any applicable initial engagement term, service agreements may be terminated by either party with 30 days written notice. Upon termination, Aesthetic Marketing will provide the client with all content assets, access credentials, and account information produced or managed on the client’s behalf during the engagement.

Aesthetic Marketing reserves the right to terminate a service agreement immediately and without notice if a client engages in conduct that violates applicable law, makes material misrepresentations about their practice or services, or engages in behavior that creates reputational, legal, or financial risk to Aesthetic Marketing.

11. Changes to These Terms

We reserve the right to update or modify these Terms at any time. When we make material changes, we will update the “Last Updated” date at the top of this document. For active clients, we will provide notice of material changes to these Terms with reasonable advance notice.

Your continued use of our Site following any update to these Terms constitutes your acceptance of the revised Terms. If you do not agree with any update to these Terms, you should discontinue use of our Site and notify us if you wish to discuss the impact on any existing service engagement.

12. Miscellaneous

Entire Agreement. For Site visitors, these Terms constitute the entire agreement between you and Aesthetic Marketing with respect to your use of the Site. For clients, the applicable signed service agreement, together with these Terms, constitutes the entire agreement with respect to the service relationship.

Severability. If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision will be limited or eliminated to the minimum extent necessary and the remaining provisions will continue in full force and effect.

Waiver. Aesthetic Marketing’s failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

Assignment. You may not assign your rights or obligations under these Terms without our prior written consent. Aesthetic Marketing may assign its rights and obligations under these Terms without restriction in connection with a merger, acquisition, or sale of assets.

Force Majeure. Aesthetic Marketing shall not be liable for any failure or delay in performance caused by circumstances beyond our reasonable control, including acts of God, natural disasters, government actions, platform outages, internet infrastructure failures, or pandemic-related disruptions.

Contact for Legal Notices. Legal notices to Aesthetic Marketing should be sent to:

Aesthetic Marketing Attn: Legal 7272 E Indian School Road, Suite 540 Scottsdale, Arizona 85251 hello@aestheticmarketing.net

IMPORTANT NOTICE

These Privacy Policy and Terms of Service documents have been prepared by Aesthetic Marketing for use on aestheticmarketing.net and are intended to reflect current best practices for a US-based digital marketing agency serving aesthetic and medical practices. These documents are provided as professionally drafted content and are not legal advice. Aesthetic Marketing strongly recommends that these documents be reviewed by a licensed attorney in your jurisdiction before publication to ensure they are appropriate for your specific business situation, accurately reflect your actual data practices, and comply with all applicable laws and regulations in your state and industry. Laws governing privacy, data collection, and terms of service change frequently — particularly at the state level — and legal review ensures your documents remain current and enforceable.