Every word on your website is written by a member of Aesthetic Marketing's medical content team — specialists with health communication backgrounds and direct experience writing for aesthetic and medical beauty practices. Before writing a single page, your assigned content writer conducts a clinical briefing session with you or your lead provider — typically 60 to 90 minutes — covering your specific techniques, your clinical philosophy, your patient population, and any nuances of how you perform or position each treatment that differentiates you from competitors. This session becomes the foundation for every service page, provider biography, and FAQ your content writer produces. Every piece of content is reviewed by you for clinical accuracy before it is published on your site.

Aesthetic Marketing builds the majority of practice websites on WordPress with a custom theme — not an off-the-shelf theme adapted for aesthetics, but a purpose-built theme engineered specifically for the SEO performance and content flexibility that practice websites require. WordPress gives your team the ability to make simple content updates — adding a new service, updating a provider photo, publishing a blog article — without technical involvement, while giving our development team the architectural control needed to implement the complex SEO and performance requirements that a high-ranking practice site demands. For practices with specific requirements that suit a different platform — Webflow for design complexity, Squarespace for simplicity, or a custom build for advanced functionality — we discuss platform selection during the discovery call and recommend the right choice for your specific situation.

Our hosting and management program covers the full technical life of your website after launch. Specifically included: managed WordPress hosting on enterprise-grade infrastructure with dedicated resources, SSL certificate provisioning and annual renewal, automatic WordPress core and plugin updates applied and tested monthly, daily automated backups with 30-day offsite retention, uptime monitoring with instant alert response, malware scanning and removal, performance monitoring with quarterly Core Web Vitals audits, and priority technical support with a 4-hour response guarantee for any site issue during business hours. The program also includes one round of minor content updates per month — text changes, image swaps, adding a new service to an existing page — at no additional charge. Larger content additions, new page builds, and structural changes are quoted separately based on scope.

Both. Aesthetic Marketing handles full new builds for practices launching their first professional web presence, complete redesigns for established practices whose current sites no longer reflect their clinical level or competitive position, and targeted refresh projects that modernize a site's design and content without a ground-up rebuild. The right scope for your situation is determined during your website audit — a complimentary evaluation of your current site that identifies specifically what is holding your rankings and conversions back and what level of intervention is needed to address it. Some practices need a full rebuild. Many need a strategic content and SEO overhaul on an existing structural foundation. We tell you honestly which applies to your situation.

Before-and-after galleries are one of the highest-converting elements on any aesthetic practice website — and one of the most technically and ethically complex to execute correctly. We build before-and-after gallery infrastructure with proper patient consent documentation as a prerequisite, standardized photography framing guidelines provided to your team or photographer, consistent lighting and background protocols, mobile-optimized display that loads quickly without sacrificing image quality, and a labeling and filtering system that allows patients to search results by procedure category. For SEO, each before-and-after image is tagged with descriptive alt text that contributes to your service-page authority. For Google compliance, we ensure no misleading claims are made about results in any surrounding copy.

Yes — SEO is not an add-on to our website builds, it is a structural requirement built into every site we develop from the ground up. Every page launches with a defined primary keyword target, a fully optimized meta title and description, clean heading hierarchy, schema markup appropriate to the page type (service page, provider page, FAQ, etc.), internal linking to related service and provider pages, optimized image file names and alt text, canonical tags, and a sitemap submitted to Google Search Console. We also conduct a technical SEO audit of the completed build before launch to verify that no structural issues exist that would impede crawling or indexation. The result is a site that begins accumulating organic rankings from day one — not one that needs a separate SEO engagement to make it visible.

Yes. We integrate online booking and consultation request functionality with all major practice management and scheduling platforms — including Jane App, Mindbody, Boulevard, Vagaro, PatientNow, Nextech, Dental Intelligence, Modento, NexHealth, Zoc Doc, Dentrix and custom scheduling systems. Where a direct integration exists, we connect your booking system directly so patients can move from treatment page to scheduled appointment without leaving your website. Where a direct integration doesn't exist, we build a consultation request form that captures the patient's information, service interest, preferred timing, and any relevant pre-consultation details, and routes it directly to your team's preferred inbox or management system. Every form on your site is HIPAA-compliant in its data handling and storage.

Professional photography is the single most common gap we encounter in new practice website builds, and it is the element that most significantly affects the final quality of the finished site. We provide every client with a detailed photography brief at the start of the engagement — a document that specifies exactly the shots, angles, environments, and subject matter needed for every section of your site, along with lighting direction and styling guidance. You can use this brief to commission a local photographer independently. Alternatively, we can recommend vetted aesthetic practice photographers in your market from our partner network, or coordinate a full creative direction session with your chosen photographer. For practices that need to launch before professional photography is available, we build with high-quality licensed imagery as a placeholder and swap in your practice photography once it's available — typically within the first 30 days post-launch.

Minor content changes — updating a service description, swapping a team photo, adding a new injectable to your treatment menu — are included in your monthly management program at no additional charge, with a one-week turnaround. Larger additions — new service pages, new provider pages, structural navigation changes, new section builds — are scoped and quoted individually based on the work involved, typically at a fixed project rate rather than hourly billing. Significant redesign projects — updating the site's visual identity, rebuilding the homepage, adding a new service category with multiple supporting pages — are quoted as standalone projects. All post-launch work is coordinated through your Practice Strategist, who manages the brief from your request through internal delivery and your final approval, so you never have to deal directly with a developer or content team member to get changes made.